In modern society, social media has become one of the most influential communication platforms. It connects people across the world within seconds, allowing users to share thoughts, images, and daily experiences instantly. Yet the connection it creates is not always real or meaningful. While social media appears to bring individuals closer, it often creates distance between who we truly are and the personas we present online.
Social media platforms were initially designed to help people communicate and build communities. However, over time, these platforms evolved into spaces where appearance, performance, and visibility matter more than authenticity. The value of a person is increasingly measured by likes, comments, and the number of followers. Instead of expressing ourselves honestly, many users start presenting a carefully curated image that fits what they think others want to see.
This constant performance has emotional and psychological consequences. Many create online identities that seem more attractive, successful, or confident than their reality. Self‑worth becomes tied to reactions from others, making silence or lack of feedback feel like rejection. As a result, communication loses depth, and conversations turn into attempts to be seen rather than understood.
Research supports this trend. Globally, 35% of teens say they use at least one major social media platform “almost constantly.” Frequent social media use has been linked to higher risks of depression and anxiety among adolescents, with some studies reporting that over 80% of teens experience emotional stress tied to online interactions.
In Rwanda, the digital landscape is still growing and that comes with its own pressures. According to Digital 2025 data, the country had around 1.3 million social media users at the start of 2025, equivalent to 9% of the total population. Among youth aged 16‑30, internet usage (a precursor to social media use) stood at 28% nationally in 2023/24, with urban usage at 49% and rural usage at 18%. These numbers, however, do not shield young Rwandans from the identity effects of social media fact, limited access may amplify comparative pressure when users are online.
Social media is not inherently harmful, but the impact depends on how we use it. To communicate authentically, users must separate their identity from their online presence. True connection comes from sincerity, not performance. When people choose to share real experiences instead of only perfect moments, social media can become a tool for connection that heals rather than isolates.
“We show the brightest moments of our lives while hiding the parts that actually need support,” says digital culture analyst Dr Lucy Niyonsaba. “Social media gives us visibility, but it takes away honesty.”
Ultimately, social media is a mirror that reflects not only who we want others to see, but also who we are becoming. Awareness, critical use, and intentional sharing can help ensure that these platforms strengthen connections rather than distort identity.
